| 终端对业务和运营商的影响 |
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| 引用本文： | 叶凌伟,陈雁. 终端对业务和运营商的影响[J]. 世界电信, 2004, 17(7): 41-43 |
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| 作者姓名： | 叶凌伟 陈雁 |
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| 作者单位： | 1. 重庆移动通信有限责任公司数据维护中心副总经理
2. 重庆移动通信规划设计有限责任公司规划数据部副主任 |
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| 摘 要： | 详细分析了终端对话音业务和新业务的影响。在分析终端对话音业务的影响时从用户和终端两方面进行了阐述，指明为了进一步提高用户敷和砖络的使用率，运营商在进行话音营销对应逐渐将工作重点适当转向农村市场。也从对个人和行业用户的影响两方面阐明了终端对新业务的影响。
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| 关 键 词： | 运营商 新业务 行业用户 终端 农村市场 话音业务 营销 细分 使用率 |
Effect of Terminal on Mobile Operators and Services Delivery |
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| Ye Lingwei Vice General Manager,Data Maintenance Center,Chongqing Mobile Communications,Co.,Ltd.Chen Yan Vice Manager,Planning and Data Dept.,Chongqing Mobile Planning and Design,Co.,Ltd.. Effect of Terminal on Mobile Operators and Services Delivery[J]. World Telecommunications, 2004, 17(7): 41-43 |
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| Authors: | Ye Lingwei Vice General Manager Data Maintenance Center Chongqing Mobile Communications Co. Ltd.Chen Yan Vice Manager Planning Data Dept. Chongqing Mobile Planning Design Co. Ltd. |
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| Abstract: | To analyze the effect of terminal on voice services from viewpoints of subscriber and terminal. To point that operators should shift marketing focus on rural areas to improve volume of subscriber and usage. The effect of terminal on new services is also available by business customers and resident customers. |
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| Keywords: | Terminal Voice service New service Subscriber Market |
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