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Comparative analysis of goal-setting strategies across cultures.
Authors:Erez, Miriam   Earley, P. Christopher
Abstract:Only a few studies that have examined the effects of participation on an individual's goal acceptance and performance have been conducted within a cross-cultural context. In the present study, we tested for the contingency between the effectiveness of goal-setting strategies and cultural values. We examined three goal-setting strategies within three different cultural groups—assigned goals, goals participatively set by a group representative and the experimenter, and goals participatively set by a group. The three cultural groups studied were U.S. students (n?=?60), individualistic and having a high power distance; Israeli students from urban areas (n?=?60), collectivistic and having a low power distance; and Israeli students from kibbutzim (n?=?60), highly collectivistic and having a low power distance. Results indicated that participative strategies led to higher levels of goal acceptance and performance than the assigned strategy. Culture did not moderate the effect of goal-setting strategies on goal acceptance, but it appeared to moderate the strategy on performance for extremely difficult goals. (PsycINFO Database Record (c) 2010 APA, all rights reserved)
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