| Abstract: | Trust is the key element of commerce, both for traditional models and — more recently — for eCommerce. Unlike its traditional
counterpart, eCommerce relies on trust being created and maintained with the help of digital devices and services. Convergence
brings significant changes to the way people interact through digital media by offering ubiquitous and seamless communication.
This has a significant impact on the way trust is established and maintained, with consequent impact upon eCommerce. This
paper identifies a number of the most important challenges to trust in eCommerce as well as trust-related aspects of key enablers
of eCommerce. From this perspective, the paper studies an impact of convergence on trust within eCommerce to identify several
positive relationships. |
