| 模糊综合评判在冰淇淋消费市场研究中的应用 |
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| 引用本文： | 金声琅,安文哲,徐宏图,殷涌光. 模糊综合评判在冰淇淋消费市场研究中的应用[J]. 冷饮与速冻食品工业, 2005, 11(3): 41-44 |
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| 作者姓名： | 金声琅 安文哲 徐宏图 殷涌光 |
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| 作者单位： | 1. 吉林大学生物与农业工程学院,吉林长春,130022
2. 东北师范大学心理学系,吉林长春,130025 |
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| 摘 要： | 根据模糊综合评判原理,建立冰淇淋消费分析模型,并应用此模型对长春地区的冰淇淋市场进行调研分析.结果表明,该模型能准确把握消费者的冰淇淋口味习惯,为企业开发生产新产品和市场研究提供决策支持.
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| 关 键 词： | 模糊综合评判 冰淇淋 市场调研 权重 |
| 文章编号： | 1007-0818(2005)03-0041-04 |
| 收稿时间： | 2005-05-08 |
| 修稿时间： | 2005-06-25 |
Application of Fuzzy Comprehensive Evaluation Method in Ice Cream Market Research |
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| JIN Sheng-lang,AN Wen-zhe,XU Hong-tu,YIN Yong-guang. Application of Fuzzy Comprehensive Evaluation Method in Ice Cream Market Research[J]. Beverage & Fast Frozen Food Industry, 2005, 11(3): 41-44 |
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| Authors: | JIN Sheng-lang AN Wen-zhe XU Hong-tu YIN Yong-guang |
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| Affiliation: | 1. College of Biological and Agricultural Engineering, Jilin University, Changchun, 130022, China; 2. Department of Psychology, Northeast Normal University, Changchun 130024, China |
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| Abstract: | A model of ice cream consumption was established based on the principle of fuzzy comprehensive evaluation theory. Results from analysis of ice cream market in Changchun area using this model showed that the model accurately described consumer's taste of ice cream, and it could be used as the strategic basis for companies to develop new products. |
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| Keywords: | fuzzy synthetic evaluation ice cream market-research weight |
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