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为啤酒市场拨开迷雾——访中国食品发酵工业研究院副院长张五九先生
引用本文:曲东杰. 为啤酒市场拨开迷雾——访中国食品发酵工业研究院副院长张五九先生[J]. 中国食品工业, 2004, 0(8): 16-18
作者姓名:曲东杰
作者单位:本刊记者
摘    要:<正> 长期以来,大型集团大肆圈地扩张、 啤酒大麦依靠进口、新口味啤酒开发等问题一直困扰着中国啤酒产业,对它们的看法业内人士是仁者见仁,智者见智。带着这些问题,记者采访了啤酒行业的权威机构——中国食品发酵工业研究院的副院长张五九先生。

关 键 词:中国食品发酵工业研究院  张五九  啤酒产业  行业整合  啤酒企业  市场竞争

Blow away Fog for Beer Market
Abstract:In a long time, China beer market was puzzled several problems: giant enterprise' outstretched strategy, beer barley need export, developing new flavor beer etc. To them, insiders has own opinion, not a common understanding. Mr. Zhang Wujiu, the vice dean of China Food Fermentation Research Institute gave the answer for reference. He underlined domestic enterprise could get experience from foreign strong company, middle and small firm should keep their features. Besides he pointedout the problem in application in barley and hop, and hoped brewers can develop more beer flavor.
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