| 强化平面广告的视觉传达 |
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| 引用本文： | 阎勇舟,郁新颜.强化平面广告的视觉传达[J].昆明冶金高等专科学校学报,2005,21(6):79-82. |
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| 作者姓名： | 阎勇舟 郁新颜 |
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| 作者单位： | 1. 南通职业大学,艺术设计系,南通,226007
2. 南通大学,美术与设计学院,南通,226007 |
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| 摘 要： | 平面广告视觉传达的目的是对创意的执行。正确的视觉传达设计就是将平面广告创意的思维传达给受众，掌握平面图形设计的基本语言色彩、文字、图形的表现技巧，并加以巧妙运用，无疑是创意付诸现实的关键。分析和研究的重点在于情感色彩、完形构成设计、文字的形象化设计以及感觉设计在强化平面广告的视觉传达中的作用。
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| 关 键 词： | 视觉传达 情感色彩 完形构成 文字形象化 |
| 文章编号： | 1009-0479-(2005)06-0079-04 |
| 收稿时间： | 06 2 2005 12:00AM |
| 修稿时间： | 2005年6月2日 |
Strengthening Advertisement Visual Transmission |
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| YAN Yong-zhou,YU Xin-yan.Strengthening Advertisement Visual Transmission[J].Journal of Kunming Metallurgy College,2005,21(6):79-82. |
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| Authors: | YAN Yong-zhou YU Xin-yan |
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| Affiliation: | 1. Department of Art and Design, Nantong Vocational College, Nantong 226007, China; 2. Faculty of Art and Design, Nantong University, Nantong 226007, China |
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| Abstract: | Carrying out the creation of advertisement is the aim of the visual transmission design, and the well visual transmission design can communicate the creativity to audience. There is no doubt that it is essential to put the creativity into the practice, to grasp the basic color in words, letters and the representative technique of graphics in the design. The function of strengthening advertisement visual transmission in particular, which is in color emotion, gestalten, word image design and sensation design is focused on. |
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| Keywords: | the visual transmission design color emotion gestahen word image design |
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