新时期电视新闻节目的生存与发展

随着网络技术的发展,传统大众媒体必然要受到冲击,要生存就必须竞争,而对于电视媒介来说,新闻节目是关系到生存发展的关键。面对“第四媒体”的冲击,电视新闻节目如何办出生机与活力,成为电视人乃至整个受众群体所关心的焦点。结论是电视媒体只有进行新闻改革,才能在今后很长一段时间里保持其原有的优势地位。

TV News Programme's Existence and Development in New Era

With the development of the network technology, the traditional masses medium is sure to suffer impact. If they want to exist, they must compete. As far as TV medium is concerned, the news programs are the key of existence and development. Facing the impact of "The Forth Medium", how to make TV news programs full of vitality and vigor becomes the focus of TV workers and all audience interneted in. As logn as TV medium accepts the challenge, seizes the opportunity, and carries out the news reform, it can keep the dominant position during a long time in the future.