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校企合作培养机电产品营销工程师课程建设研究
引用本文:张玉华,张丽萍. 校企合作培养机电产品营销工程师课程建设研究[J]. 现代制造技术与装备, 2012, 0(4): 71-71,78
作者姓名:张玉华  张丽萍
作者单位:潍坊工程职业学院,青州,262500
基金项目:山东省教育科学规划课题:“校企合作培养机电产品营销工程师课程建设研究”
摘    要:随着市场经济的快速发展和企业竞争的日益加剧,机电行业企业急需大量的机电产品"营销工程师"。实践证明,其培养过程需要建立操作性强的实施方案,开发建设科学合理的课程体系,这需要企业和学校双方共同参与并长期付诸实践。

关 键 词:机电  校企合作  营销工程师  课程建设

Research on School-enterprise Cooperation Culture Electromechanical Product Marketing Engineer Course Construction
ZHANG Yuhua,ZHANG Liping. Research on School-enterprise Cooperation Culture Electromechanical Product Marketing Engineer Course Construction[J]. Modern Manufacturing Technology and Equipment, 2012, 0(4): 71-71,78
Authors:ZHANG Yuhua  ZHANG Liping
Affiliation:(Weifang Engineering Vocational College, Qingzhou 262500)
Abstract:With the rapid development of market economy and increasing business competition, mechanical and electrical industries and enterprises are in urgent need of a large number of mechanical and electrical product marketing engineers. Practice has proved that the training process requires the establishment of a workable implementation of the program, the development of a scientific, rational curriculum system, which requires both businesses and schools to participate and put into practice long-term.
Keywords:electrical and mechanical  school-enterprise cooperation  marketing engineer  courses construction
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