| 个性化服务中基于行为分析的用户兴趣建模 |
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| 引用本文： | 付关友,朱征宇. 个性化服务中基于行为分析的用户兴趣建模[J]. 计算机工程与科学, 2005, 27(12): 76-78 |
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| 作者姓名： | 付关友 朱征宇 |
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| 作者单位： | 重庆大学计算机学院,重庆,400044;重庆大学计算机学院,重庆,400044 |
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| 摘 要： | 为了更好地为用户提供个性化服务，本文从心理学的角度运用内驱力理论发现Web用户的浏览行为和他对网页是否感兴趣密切相关，并提出用线性回归模型来描述它们之间的相关性。通过实验验证了我们提出的这种回归模型是成立的、合理的和有效的。通过分析用户浏览行为计算出来的兴趣度可以应用于Web信息服务领域中的许多方面，对个性
化服务系统的研制有着重要影响。
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| 关 键 词： | 个性化服务 用户行为分析 内驱力理论 回归分析 |
| 文章编号： | 1007-130X(2005)12-0076-03 |
| 修稿时间： | 2004-02-25 |
A User Interest Model Based on the Analysis of User Behaviors for Personalization |
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| FU Guan-you,ZHU Zheng-yu. A User Interest Model Based on the Analysis of User Behaviors for Personalization[J]. Computer Engineering & Science, 2005, 27(12): 76-78 |
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| Authors: | FU Guan-you ZHU Zheng-yu |
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| Abstract: | For personalization,this thesis finds that there are close correlations between a user's Web browser behaviors and the user's interest for the Web page by a psychological theory called Inner Driven Power,describes the correlations by a linear regresssive equation,and then proves that this user interest model is tenable, reasonable and effective through experimentation. The user interest degree can be applied to many aspects of Web information services and can affect the development for personalization. |
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| Keywords: | personalization user behavior analysis inner driven power regressive analysis |
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