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平面设计中的品牌观——品牌理念对于平面设计的影响
作者单位:北京服装学院
摘    要:平面设计在商业经济中扮演着重要的角色,而随着商业经济进入到品牌经济时代,在平面设计中,除了以前所追求的视觉语言以外,品牌理念的因素也产生着越来越大的影响,需要我们去探讨关于品牌理念对于平面设计的影响,探究如何使平面设计在品牌经济时代具有更高的实效性。

关 键 词:品牌  品牌理念  品牌策略

Graphic Design in the Concept of Brand, Brand Concept of the Impact of Graphic Design
Authors:HUANG JING
Abstract:Graphic design business in the economy plays an important role,along with commercial and economic access to the brand of economic times,in graphic design,in addition to previously pursued by the visual language,the concept of brand factors also have a growing influence,We need to explore ideas for the brand on the impact of graphic design,explore how the plane is designed in the era of economic brand has a higher effective.
Keywords:brand  brand concept  brand strategy
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