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改革重组后电力设计企业国际业务发展战略分析及选择
引用本文:范秉琰,陈向东,朱明. 改革重组后电力设计企业国际业务发展战略分析及选择[J]. 电力勘测设计, 2012, 6(6): 11-15. DOI: 10.3969/j.issn.1671-9913.2012.06.003
作者姓名:范秉琰  陈向东  朱明
作者单位:1.广东省电力设计研究院,广东广州,510663;2.中国能源建设集团有限公司,北京,100029
摘    要:本文以国内某大型电力设计企业为研究对象,在分析其国际业务发展现状的基础上,应用SWOT分析方法,找出企业的优势、劣势及核心竞争力之所在,并据此探讨在电网企业主辅分离和设计、施工企业一体化重组后,电力设计企业国际业务发展战略和基本措施的选择和制定,希望为电力设计企业国际业务发展提供借鉴和参考.

关 键 词:电力设计企业  国际业务  SWOT分析  战略分析

Analysis of International Business Strategy of Electric Power Design Enterprise after Recombined
FAN Bing-yan , CHEN Xiang-gong , ZHU Ming. Analysis of International Business Strategy of Electric Power Design Enterprise after Recombined[J]. Electric Power Survey & Design, 2012, 6(6): 11-15. DOI: 10.3969/j.issn.1671-9913.2012.06.003
Authors:FAN Bing-yan    CHEN Xiang-gong    ZHU Ming
Affiliation:1.Guangdong Electric Power Design Institute,Guangzhou 510663,China;2.China Energy Engineering Group Co.Ltd.,Beijing 100029,China)
Abstract:By applying SWOT analysis method,the paper analyzes the strengths,weaknesses,opportunities and threats of a large power engineering enterprise in global market.Innovated from the results of the analysis,this paper has also made a recommendation for the power engineering enterprise on how to choose from different international business strategies after the integrative reorganization of power engineering enterprises,power equipment factories and power construction companies.
Keywords:power engineering enterprise  international business  SWOTanalysis  strategic analysis
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