基于众包数据的杭州余杭西部片区乡村 风景道选线研究

乡村风景道是在风景道的基础上，将乡村旅游发展要素与风景道相结合，而大多现有的乡村风景道规划缺少对游客兴趣偏好与旅游资源整合方面的认知，导致乡村旅游资源无法得到充分利用。以杭州余杭西部片区为例，基于众包数据与GIS空间分析技术，从公众参与角度出发，通过大数据选出代表游客兴趣分布的17处重要风景节点，再从乡村旅游资源整合角度出发，构建风景道选线适宜性评价体系，将风景节点、选线适宜区及交通路网叠加分析，筛选得出1条主线、3条副线和多条支线的风景道路网结构。研究结果表明，运用众包数据进行分析有助于完善风景道选线科学性、合理性的工作机制，为乡村风景道的选线和规划提供理论指导与数据支持。

Research on the Route Selection of Rural Scenic Byway in the Western Area of Yuhang, Hangzhou Based on Crowdsource Data

The rural scenic road is based on the scenic road, combining the elements of rural tourism development with the scenic road. However, most of the existing rural scenic road planning lacks the understanding of tourists'' interests and the integration of tourism resources, resulting in rural tourism resources cannot be fully utilized. This paper takes the five towns in the western part of Yuhang as an example, based on crowdsource data and GIS spatial analysis technology. From the perspective of public participation, 17 important scenic nodes representing the distribution of tourists'' interests are selected through big data, and then from the perspective of rural tourism resource integration, a suitability evaluation system for scenic route selection is constructed. Then the scenic nodes, suitable areas for route selection and traffic road network are superimposed and analyzed, and the scenic road network structure of 1 main line, 3 sub-lines and multiple branch lines is obtained by screening. This study shows that the use of crowdsource data for analysis is helpful to improve the scientific and rational working mechanism of scenic route selection, and to provide theoretical guidance and data support for the selection and planning of rural scenic routes.