儿童食品的包装色彩研究

论述了在儿童食品的选择上,给人第一视觉效果的包装色彩更能打动消费者,然后才是图形和说明文字.所以在儿童食品的包装设计中,需要合理准确使用包装色彩.现代儿童食品包装已经不是传统意义上的食品包装,面对市场的激烈竞争,包装色彩的应用和创新显得更为重要,通过对包装色彩的分析和研究,提出一些可行性的创新要求,应用于现代的儿童食品包装中.

Research on Modern Children''''s Food Packaging Design

On the choosing of child food, the thing which gives people first visual effect was packaging color which can better move customer than just graph and explanation writing. So in the packaging design of child food, which need reasonable accurate use to packaging color. Modem child food packaging is not the food packaging on traditional meaning. It is more important in color application and innovation under such cut - throat market competition condition. Through research and analysis of packaging color, some feasible innovation requirement was put forward for packaging of modem child food.