| 基于数据仓库技术的CRM决策支持系统模型设计 |
| |
| 引用本文： | 杨彬彬,郑晓薇.基于数据仓库技术的CRM决策支持系统模型设计[J].计算机工程与设计,2004,25(7):1182-1184. |
| |
| 作者姓名： | 杨彬彬 郑晓薇 |
| |
| 作者单位： | 辽宁师范大学计算机与信息技术学院,辽宁,大连,116029 |
| |
| 摘 要： | 针对目前企业决策支持系统面临的新问题，介绍了CRM相关知识和决策支持系统的前沿技术——数据仓库及数据挖掘和联机分析处理，并在此基础上，提出了以数据仓库为中心、数据挖掘和联机分析处理为手段的面向客户关系管理的决策支持系统模型框架，描述了CRM数据运作流程和数据仓库等技术在其中所起的重要作用。
|
| 关 键 词： | 数据仓库技术 CRM 决策支持系统 数据挖掘 联机分析处理 客户关系管理 |
| 文章编号： | 1000-7024(2004)07-1182-03 |
Design of decision support system oriented to CRM based on data warehouse |
| |
| YANG Bin-bin,ZHENG Xiao-wei.Design of decision support system oriented to CRM based on data warehouse[J].Computer Engineering and Design,2004,25(7):1182-1184. |
| |
| Authors: | YANG Bin-bin ZHENG Xiao-wei |
| |
| Abstract: | The knowledge related to customer relationship management (CRM) and the advanced technologies of decision support
system (DSS) --data warehouse, data mining and online analytical processing are introduced, based on which the frame of decision
support system oriented to CRM is presented, and the CRM data delivering and important roles played by each technology are discribed. |
| |
| Keywords: | data warehouse data mining online analytical processing customer relationship management decision support system |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
