| 汉字图形化创意在LOGO设计中的应用 |
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| 引用本文： | 王建斌,周晶.汉字图形化创意在LOGO设计中的应用[J].包装工程,2009,30(1):176-178. |
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| 作者姓名： | 王建斌 周晶 |
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| 作者单位： | 河北理工大学，唐山063020；山西大同大学，大同037009;河北理工大学轻工学院,唐山,063000 |
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| 摘 要： | 从汉字的文化内涵出发,通过对汉字在标志设计中的不同应用方式将汉字型标志进行总结、归类,试图清晰、宏观地把握汉字型标志设计的发展规律及趋势,展现汉字型标志独特的文化意蕴和形式美,并从中找寻汉字型标志设计的突破口和新课题.
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| 关 键 词： | 标志 汉字创意 解构 |
Application of Chinese Character Graphical Originality in Logo Design |
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| WANG Jian-bin ,ZHOU Jing.Application of Chinese Character Graphical Originality in Logo Design[J].Packaging Engineering,2009,30(1):176-178. |
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| Authors: | WANG Jian-bin ZHOU Jing |
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| Affiliation: | WANG Jian-bin 1,2,ZHOU Jing 3(1.Hebei Polytechnic University,Tangshan 063020,China,2.Shanxi Datong University,Datong 037009,3.Light Industry College Hebei Polytechnic University,Tangshan 063000,China) |
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| Abstract: | The cultural connotation of Chinese characters was discussed.Chinese character logos were summarized and classified through analysis of the different application methods of Chinese character.The development rule and trend of Chinese character logo design was discussed,so as to show cultural connotation and formal beauty of Chinese character logo,and to find a breakthrough of Chinese character logo design. |
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| Keywords: | logo Chinese characters originality deconstruction |
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