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基于决策树方法的银行客户关系管理的研究和应用
引用本文:李明辉. 基于决策树方法的银行客户关系管理的研究和应用[J]. 软件, 2012, 0(7): 85-86
作者姓名:李明辉
作者单位:中南民族大学计算机科学学院 , 武汉市 430074
摘    要:数据挖掘中的决策树算法在银行业中有很重要的价值。决策树技术应用于银行业中,可以通过对特定的客户背景信息的分析,预测该客户所属的客户类别,从而采取相应的经营策略,这样既可以提高银行服务的服务水平,开发客户资源,避免客户流失,又能够节约资源,利用最小的投入,获得较大的收益。在银行贷款业务中,判断贷款对象是否有风险,贷款方案是否可行,将客户按照银行的实际需求进行分类,这些问题通过决策树算法都可以解决。

关 键 词:决策树算法  客服背景信息  数据挖掘

Research and Application of Bank Customer Relationship Management based on the Decision Tree Method
LI Ming-hui. Research and Application of Bank Customer Relationship Management based on the Decision Tree Method[J]. Software, 2012, 0(7): 85-86
Authors:LI Ming-hui
Affiliation:LI Ming-hui(South-central university for nationalities colleage of computer science,Wuhan 430074,China)
Abstract:Decision tree algorithm in data mining is a very important value in the banking industry.Decision tree technology for the banking industry,through the analysis of specific customer background information,predict the customer’s customer categories in order to take the appropriate business strategy,both to improve the service level of banking services,development of client resources,to avoid the loss of customers,to conserve resources,use of a minimum investment to get a larger income.Bank lending to judge whether the borrowers have the risk of the loan proposal is feasible,customers will be classified in accordance with the actual needs of the bank,these problems can be resolved through the decision tree algorithm
Keywords:Decision tree algorithm  Data mining  Customer background information
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