| 网购时代影响消费者购买中国风时装因素研究 |
| |
| 引用本文： | 陈弈菲,刘驰.网购时代影响消费者购买中国风时装因素研究[J].纺织科技进展,2021(1):52-55. |
| |
| 作者姓名： | 陈弈菲 刘驰 |
| |
| 作者单位： | 西安工程大学 服装与艺术设计学院,陕西 西安 710048;西安工程大学 服装与艺术设计学院,陕西 西安 710048 |
| |
| 摘 要： | 为探讨网购环境下影响消费者购买中国风品牌时装的因素,收集相关文献,构建网购消费者购买因素模型,提炼出影响消费者购买行为的因素维度,并细化为15个指标.通过李克特量表调查分析各维度及指标的影响程度,得出4个维度均对消费者购买行为有不同程度的影响,且网店信誉对消费者行为影响最为显著.根据分析结果对中国风时装品牌网店、产品、...
|
| 关 键 词： | 网络购物 中国风时装 购买行为 影响因素 |
Research on Factors Influencing Consumers to Buy Chinese Fashion in Online Shopping Environment |
| |
| CHEN Yi-fei,LIU Chi.Research on Factors Influencing Consumers to Buy Chinese Fashion in Online Shopping Environment[J].Progress in Textile Science & Technology,2021(1):52-55. |
| |
| Authors: | CHEN Yi-fei LIU Chi |
| |
| Affiliation: | (College of Clothing and Art Design,Xi'an Polytechnic University,Xi'an 710048,China) |
| |
| Abstract: | In order to explore the factors that influence consumers to buy Chinese style fashion under the online shopping environment,relevant literatures were collected,and a model of online shopping consumer purchase factors was built.The factors that influ-ence consumers'purchasing behavior were extracted,and refined into 15 indicators.Using the Likert scale to investigate and analyze the impact of various dimensions and indicators,it was concluded that the four dimensions all had different degrees of impact on con-sumer purchasing behavior,and online store reputation had the most significant impact on consumer behavior.According to the analysis results,suggestions on the online store,products and brand dimensions of the Chinese style fashion brand were proposed.It could provide theoretical reference for the positioning and development of the Chinese style fashion brand. |
| |
| Keywords: | online shopping Chinese style fashion buying behavior influencing factor |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
