案例教学法与商务跨文化交际能力

经济的全球化呼唤具有扎实语言功底,熟悉商务规则和各国文化的复合型人才,因此,这也成为各大高校商务英语教学的主要目标,然而如何在教学过程当中培养和提高学生跨文化交际的能力成为商务英语教学的重中之重.本文通过对商务跨文化交际教学中所存在的问题进行分析,提出了案例教学法在提高学生商务跨文化交际能力方面的重要性,同时对课堂当中如何选用合适的案例材料以及如何开展案例教学法进行了探讨。

Case Method Instraction and Business Intercultural Communication

Economic globalizatian pose a demand for the future talents, that is, beside having a sound langunge foundation, they should at the same time be familiar with business principles and culture differences among countries, and thus, many universities have attached much importance to enhancing students＇ business intercultural communication competence during their business English teaching. This paper, however, by analyzing the current issues existing in the teaching of business intercultural communicalion, proposed that the ease method instruction be very important in enhancing students＇ business intercultural communication competence. What is more, the paper provides some suggestions on how to choose appropriate cases and how to organize ease discussions in class.