对宽带市场竞争中价格策略的深层次分析

通过对宽带业务发展中价格与用户规模、投资成本、业务收入间关系的研究。分析了宽带运营商（特别是主导运营商）在宽带业务发展过程中应遵循的资费策略，并提出一种基于竞争分析的企业宽带价格策略研究方法。同时也为规划预测工作中的情景选择提供可信依据。

The Pricing Strategy in the Competition of Broadband Market

By discussing the relationship between the user scales, investment cost, operating revenue and the price, this article focuses on the price strategy to he followed by the broadband operators (especially the dominant operators) in the development of broadband business. Then, it puts forward a new research method of broadband price strategy based on the competitive analysis. At the same time, it provides a credible basis for the scene selection in planning and forecasting task.