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| 电信行业统一客户视图研究 | |
| 引用本文： | 张永辉,杨本昭,陈彩云. 电信行业统一客户视图研究[J]. 信息安全与通信保密, 2009, 0(12): 80-81 |
| 作者姓名： | 张永辉 杨本昭 陈彩云 |
| 作者单位： | 1. 西北工业大学,陕西,西安,710000;中国电信陕西公司,陕西,西安,710000 2. 西北工业大学,陕西,西安,710000 3. 西安信利管理咨询公司,陕西,西安,710075 |
| 摘 要： | 统一客户视图是电信行业实施精准营销战略的基础与保障,因而国内各电信运营商纷纷将其建设提上日程,然而却缺乏相应理论与经验指导。文中以国内某电信运营商统一客户视图建设经验为依据,在业务层面阐述了统一客户视图的相关理论基础,并重点分析了统一客户视图的实现模式,以期对电信行业统一客户视图的建设提供参考与帮助。 |
| 关 键 词： | 统一客户视图 客户信息 视图管理 |
Research on Integrated View of Customer in Telecommunication Industry |
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| ZHANG Yong-hui,YANG Ben-zhao,CHEN Cai-yun. Research on Integrated View of Customer in Telecommunication Industry[J]. China Information Security, 2009, 0(12): 80-81 | |
| Authors: | ZHANG Yong-hui YANG Ben-zhao CHEN Cai-yun |
| Affiliation: | ZHANG Yong-hui, YANG Ben-zhao, CHEN Cai-yun (1Northwestern Polytechnical University, Xi＇an Shaanxi 710000, China; 2Shaanxi Branch, China Telecom Corporation Limited, Xi＇an Shaanxi 710000, China; 3Xi＇an Xinli Management Consulting Co., Ltd, Xi＇an Shaanxi 710075, China) |
| Abstract: | Since Integrated view of customer is the foundation and guarantee for implementing precise sales strategy in telecommunication industry, telecorn operators in China have already placed its construction onto a board. However, relevant theory and experiences to direct the construction are lacked. With the experience on constructing integrated view of customer by certain telecom operator, this paper describes the relevant theory of the view and emphatically analyzes its implementation mode. It is hoped that this paper could provide reference and help to the construction of integrated view of customer in telecommunication industry . |
| Keywords: | integrated view of customer customer information view management |
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