浅析土特产的包装设计——以乐陵金丝小枣为例

经济繁荣的消费时代,土特产因其浓郁的地域特色赢得消费者的喜爱,进入了广阔的消费领域。包装设计在土特品商品化的过程中备受关注,成为其在市场竞争中获胜的重要途径之一。面对土特产包装市场良莠不齐的现象,文章结合乐陵金丝小枣这一土特产,阐述了方便化,自然化,特色化,环保化设计在土特产的包装设计发展中的重要意义,以发挥包装的魅力,提升土特产包装更高层次的商业价值。

The Analysis of Packaging Design in the Native Products,Taking Ziziphus Jujube in Leling City as an Example

In the consumption age of the economic prosperity,the local products win the consumers because of its strong regional characteristic, and enter into the broad consumption fields. The packaging design attracts much attention in the commercialization process of the native product, becoming one of the important ways to win in the market competition. Facing that the phenomenon of the good and bad are intermingled of the native products in the packaging market, this paper elaborates the important significance of the convenient, natural, feature and environmental design of the native product in the development of the packaging design by taking the native products of Ziziphus jujube as an example in order to play the charm of the packaging and to enhance the commercial value of the native packaging with the higher level.