基于邮政媒介的国际文化特色体育赛事形象推广设计研究

本文以古城凤凰国际围棋赛事宣传为背景,深入分析了邮政传媒产品的形式和特色,提出了以主办地凤凰古城历史人文特色和围棋传统文化于一体的邮资产品的宣传策划系列方案,凸显文化赛事的特色和赛事形象的识别度,实现了提升赛事的社会影响力和促进凤凰古城形象传播的双赢效果,可为国际体育文化赛事宣传策划提供参考。

Research on Image Promotion Design for the International Cultural Characteristics of Sporting Events Based on Postal Media

This paper analyzes the form and characteristics of the postal media in-depth by taking the publicity of international GO game as a background in the old town of Fenghuang,and proposes a series of programs of promotion planing for the postage products which integrate the host town of Fenghuang with its historical and cultural characteristics and the traditional culture of GO game,in which highlights the features and image identification of cultural events while enhances win-win effect of the social influence and the image spreading of Fenghuang town in this event in order to provide a reference for the cultural event of international sports promotion planning.