试论武汉建筑工地墙体广告的发展、存在问题与对策

随着社会的发展,建筑工地墙体广告以其独特的创意和表现成为城市一道亮丽的风景线。城市管理和文化宣传部门也在为如何通过城市建筑工地墙体广告展现城市特色文化而动足脑筋,使之成为能够吸引人们眼球的一道独特的文化景观。本文从介绍建筑工地墙体广告的发展状况入手,阐述了武汉市建筑工地墙体广告发展中所存在的一些问题,并针对目前存在的问题提出了相应的对策。

Discussion on the Construction Site of Wuhan Wall Advertising Development,Existing Problems and Countermeasures

With the development of society,the construction site wall advertising for its unique creativity and performance become the city together beautiful scenery line.City management and cultural publicity departments at the construction site for how the city wall ads showing city characteristic culture moving enough brains,to be able to attract the eye a unique cultural landscape.This paper describes the construction of wall advertising develops state proceed with,elaborated the Wuhan city building site wall advertising development existing problems,and proposes the corresponding countermeasure.