关于传统文化元素在当代展示设计中传承与运用的思考

展会究其实质是传播,传播关乎受众,因而观众的思维意识是不得不考虑的因素;设计则关乎创意,是创意的视觉再现,创意源自设计师自身的眼界与素养,归根结底是一种文化的积累与创新。最终,创意将取决于受众(观众)的理解与认知。而受众的审美意识与精神素养总是与其所受的文化熏陶、历史环境、社会习惯相统一。因而,在展示设计中融入具有本土特色的传统视觉元素,形成具有中国传统文化内涵的展台形象,有助于迎合参观者的心理需求,取得受众在文化上的认同,更好地实现设计诉求。

Inheritance and Application of Traditional Cultural Elements in Contemporary Exhibition Design

In essence the exhibition is to convey information to the public,so the thinking consciousness of audience is a factor that should be considered.Design is an originality,the visual illustration of originality,which is a kind of accumulation and innovation of culture and based on the vision and accomplishment of the designer.Finally originality is subject to the understanding of the audience,whose aesthetics and spirit are always in compliance with the culture,history and social customs.Hence,it is helpful to combine the local-characteristic traditional visional elements with exhibition design in order to form an exhibition image of Chinese traditional culture.The designer can receive the acknowledgement from audience and make the design goal realized better by meeting the public’s psychological demands.