从民间美术看中国招贴设计

在设计跨文化趋势的今天,中国当代设计师应当正确认识民间美术的价值,并把它合理应用到招贴设计中去,兼具视觉表现与民族内涵。文章通过对民间美术与招贴设计造型原则的分析与对比,探讨了招贴设计中应用民间造型元素的规律与方法。民间美术独有的文化内涵,有利于招贴设计深度上的拓展,中国当代招贴设计的发展方向不仅仅需要满足于世界,更需要贴上民族的标签。

A Comprehension of Chinese Poster Design from the Folk Art Aspect

In the era of cross-cultural trend,the Chinese contemporary designers should have a correct understanding of the value on the folk art and reasonably apply it into the poster design by considering both the visual representation and ethnic connotation.This essay makes a comparison between the modeling principles of folk art and poster design to discuss about the law of using the civil styling elements in the poster design and methods.The unique cultural connotation of the folk art will contribute to expanding on the poster design depth.The development of Chinese contemporary poster design should not only meet the world requirement,but also be affixed the label of the nation.