针对中国市场的雷朋眼镜产品开发研究

文章通过深入研究品牌经营、市场营销、产品策略等学科理论,提出了品牌经营与产品开发的对接工具,主要从行业解析、品牌解析和产品开发研究三个方面入手,搭建了市场解析工具和品牌目标体系解析工具,建立了品牌战略和产品开发之间的桥梁,从而提供更有针对性的产品开发研究工具,旨在提高产品的针对性、功能性和竞争性,满足当前状态下变化的市场和消费需求。

The Research for Product Development of Rayban Based on Chinese Market

This paper puts forward a joint tool of brand management and product development after the research for the brand management, marketing and product strategy. It mainly studies from the analysis of the market and the brand as well as the product development, establishes the tool of marketing analysis and brand strategy system analysis, also builds the bridge between the brand strategy and the product development, in which provides a more targeted product development and research tool to improve the relevance, functionality and competitive in order to meet the needs of the changing market and consumer demand in the current state.