| 企业形象设计标准色的适合性研究 |
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| 引用本文： | 王宝桥. 企业形象设计标准色的适合性研究[J]. 数码设计:surface, 2012, 0(5): 64-66 |
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| 作者姓名： | 王宝桥 |
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| 作者单位： | 中南财经政法大学 |
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| 摘 要： | 企业标准色是视觉形象设计中的关键要素,在企业形象推广中具有不可替代的作用。文章从标准色的情感、心理感应和适合性等方面进行分析,探索在视觉形象设计中最具表现力的标准色,使标准色的应用表达更为准确。
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| 关 键 词： | 企业形象设计 标准色 |
Research on Suitability of Design Standard Color in Corporate Identity |
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| WANG Baoqiao. Research on Suitability of Design Standard Color in Corporate Identity[J]. surface, 2012, 0(5): 64-66 |
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| Authors: | WANG Baoqiao |
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| Affiliation: | WANG Baoqiao |
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| Abstract: | Enterprise standard color is a key element in visual image design and plays an irreplaceable role in promoting the corporate image.In this work,the most expressive standard color has been explored to make the application of standard color exactly from the aspects of emotion,psychological sense and fitness. |
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| Keywords: | Corporate Identity Standard Color |
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