衡阳市视觉形象设计与运用研究

本文通过对衡阳市地理特征、自然景观、历史人文的总结和分析,提出了形象鲜明的衡阳城市形象定位。在此基础上,总结出对于衡阳城市形象视觉识别系统的建设方法和系统化、规范化的设计方案,以凸显城市的特色和魅力,推动衡阳城市的总体发展。

Research on the Visual Image Design and Application of Hengyang City

This paper raises a vivid picture of the Hengyang city’s image positioning by summarizing and analyzing the geographical features,the natural landscape and the history of humanity in Hengyang city,on this base,it proposes the construction method of visual image recognition system of Hengyang and systematic and standardized design ways in order to highlight the character and charm of the city,and promote the overall development of the city of Hengyang city.