包装的整体化设计

包装设计已经不再停留在仅需要考虑造型、色彩、图案等外形装饰设计的阶段,现代的包装设计需要更多的注重材质、工艺、环保甚至生产、运输、消费、个性化选择等方面,同时也不再仅仅聚焦在单一产品上,而需要从整体的角度考虑提升包装企业的品牌和内涵,所以现代的商品包装需要进行一种整体化的设计。

Integration Design of Packing

Packing design has been not only at the stage of considering molding,color,pattern and the contour decoration design,but also the modern design pays more attention to the material,crafts,environmental protection,even the production,transportation,consumption,personal choice and so on.At the same time,its focus is not any more on single product,and needs to promote the packing enterprise’s brand and content,so modern commodity packing needs an integration design.