| 河南省大学生服装消费行为研究 |
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| 引用本文： | 王庆丰,李红丽.河南省大学生服装消费行为研究[J].中原工学院学报,2006,17(4):50-54. |
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| 作者姓名： | 王庆丰 李红丽 |
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| 作者单位： | 1. 中原工学院,郑州,450007
2. 河南中医学院,郑州,450008 |
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| 摘 要： | 以郑州市高校为例，对河南省大学生服装消费行为进行了认真研究，总结了大学生在购买服装时所特有的行为特点，并为服装生产厂家及销售者从产品、定价、销售终端、促销活动等方面提出了有针对性的营销建议．
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| 关 键 词： | 大学生 服装消费 服装营销 |
| 文章编号： | 1671-6906(2006)04-0050-05 |
| 修稿时间： | 2006年2月10日 |
Study on Undergraduate's Behavior of Clothing Consume in Henan Province |
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| WANG Qing-feng,LI Hong-Li.Study on Undergraduate''''s Behavior of Clothing Consume in Henan Province[J].Journal of Zhongyuan Institute of Technology,2006,17(4):50-54. |
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| Authors: | WANG Qing-feng LI Hong-Li |
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| Abstract: | Undergraduate's behavior of clothing consume is studied through questionnaires investigation in Henan Province.According to the research results,this paper summarizes the characteristics of undergraduate's behavior of clothing consume,and provides some useful opinions to producers and businesses of clothing from products,price,sale terminal and promotion. |
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| Keywords: | undergraduate clothing consume clothing marketing |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
