一种面向大规模定制的产品平台扩展决策方法研究

为解决产品平台多种扩展方案的优化问题，提出了一种面向大规模定制的产品平台扩展决策方法，建立了基于结合分析和ELECTRE方法的面向大规模定制的产品平台扩展决策模型。建模分为两个步骤，第一步是结合分析模型，通过对目标市场中消费者需求数据的分析，对扩展后产品平台市场绩效进行量化；第二步是构建多目标决策模型，并应用结合分析模型的结果，综合考虑产品平台的市场绩效、扩展成本和扩展周期3个影响因素，对产品平台的扩展方案进行排序，进而做出决策。最后，以摩托车产品平台扩展决策案例说明了该决策方法的可行性。

Approach for decision-making of product platform extension oriented to mass customization

To realize optimization of various platform extension,a decision-making method of product platform extension oriented to mass customization was proposed.Based on the conjoint analysis and the ELECTRE method,the decision-making models of product platform extension oriented to mass customization were constructed.The modeling process consisted of two steps.Firstly,through combining analysis model,quantity of market performance in product platform after extension could be achieved by analysis on customer requirement data in objective market.Then,multi-objective decision-making model was built up.Extension projects for product platform were sequenced by taking 3 influencing factors as market performance, costs and cycle of the extension into consideration,and combining results of the conjoint analysis model.Finally,a case of the decision-making for motorcycle product platform extension was used to illustrate the feasibility of the decision-making method.