关联中的意义——对视觉符号本质的思考

本文旨在由事物之间相关联的属性,探究视觉符号中的关联意义,结合现实生活中的实例和历史文化中的视觉符号语言,揭示其魅力以及视觉形象对人们的心理的导向性。同时结合笔者多年参与视觉传达设计的实践经验,分析视觉语言传达所要把握三点,即掌握关联、打破关联和建立关联。通过对其分析、总结,从而对视觉语言的关联意义进行剖析。

The Significance of Relevance

This paper aimed to explore the visual symbol associated with significance from the links between attributes.Combined with the visual language of real-life examples,the culture and history,the author revealed its charm and the psychological guidance.The author also analyzed that if we want to convey the visual language we has to grasp three points:commanding,breaking and then rebuilding the relevance,combined with the practical experience that he participate in visual communication design for many years.He analyzed the correlation significance based on the analysis and the summary of visual language.