基于城市文化的城市礼品设计研究

2010上海世博会首次将"城市"作为主题,为城市未来的发展提供多种新的思考方式。城市文化是城市主题中的一个核心要素,各个城市都在为如何审视自己城市文化的内涵特征、呈现方式及传播方式进行探讨。在此背景下,城市礼品作为城市文化载体,越来越受到人们的关注。文章通过对城市礼品设计相关的理论学习和对设计实务的调查分析,利用设计管理思维技术的框架,开发出一件基于城市文化进行城市礼品设计的应用型设计工具,以期提升城市礼品设计的功能和价值。

Local Souvenir Design and Study of Urban Culture

2010 Shanghai Expo is the first one bringing about the topic of "City",which provides several innovative perspectives for the future development of city planning.Urban culture is the key element of various topics under "City".How cities are examined for their content characteristics of urban culture,presentation methods and means of communication were discussed.In this circumstance,as the carrier of urban culture,it has been receiving more and more attention.Our work is to develop a practical local souvenir designing tool based on urban culture,through some survey on theoretical and practical knowledge about local souvenir design and using the framework of management based on thinking technology,to promote function and value of local souvenir.