浅析以顾客需求为导向的产品设计

文章主要阐述产品设计与消费者需求之间的关系。设计作为一种特殊的文化现象,以消费者需求为基础而存在。人们为满足自己的需求而进行的消费有着其各自不同的内容,在消费者察觉到自己需要,形成动机,产生购买行为这一系列活动的过程中,设计在其间应扮演什么样的角色,究竟是需求引导设计还是设计引导消费。

Comment on Customer Demand-Oriented Product Design

Article mainly deals with the relationship between product design and consumer demands.Design as a special cultural phenomenon,is based on the consumer demands.Consumption which aims to meet people’s different demands,has the different contents.As consumers are aware of their own needs,to form the motivation,to buy the products.In this process,what is the role that the design should play?Demand-driven design or designushering consumption.