包装插画的特性

包装插画的特性主要表现在信息传输和审美触动上,前者是包装插画的第一特性,落实在对图像的选择、线形的控制、色彩的搭配、绘画技巧的运用中,以实现对产品信息的直接传输;后者是包装插画的第二特性,常用色、用形、用比例来激发人们审美的愉悦体验,吸引注意力并塑造品牌和产品的形象。这两种特性又具有相互交合、互助共生的关系,支持包装插画产生商业实效。

The Features of Packaging Illustration

The features of packaging illustrations mainly perform in information transmission and aesthetic touch.The former is the first feature of packaging illustration which is implementation of the choice of the image,linear control,color matching,the skills of painting and so on applications to achieve the direct transmission of information on product;the latter is the second feature of packaging illustration through common color,shape and in proportion to inspire people with aesthetic experience so that it can attract people’s attention and build brand and its product image.These two features also have mutual intercourse and symbiotic relationship,which support packaging illustration to generate business effectiveness.