汉字在海报中的三种形态

中国源远流长的灿烂文化不断传承与发展,其媒介的主体应为汉字。海报这种满足人们精神和物质需求的艺术作品,必然被赋予深刻的文化特质,传播明确的观念和消息是海报设计功能的核心,其本身必然承载着文化内涵和世情物理。而汉字作为文明的载体,在海报设计中自然有着举足轻重的作用。不同的字体形态在海报设计有着不同的效应,呈现出独特新颖的表达、传递着动人心目的信息。

Three Forms of Chinese Characters in the Poster

China has a long history and brilliant culture which inherit and develop continued,the media should be the Chinese characters.Posters,as meeting people’s spiritual and material needs of works of art,must be given a deep cultural identity.The core of poster design is clearly spreading its idea and information,certainly carries something like culture connotation and the world of physical.As the carrier of civilization,The Chinese characters play an important role in the poster design.Different styles of the characters in the poster have a different effect,showing a unique and moving information.