手机界面的品牌化发展

手机界面作为用户和手机进行沟通与交流的媒介,其设计的好坏直接关系到用户对手机甚至是手机品牌的印象,一个好的手机界面能够让用户形成对品牌更为真实的认知。文章从手机界面、品牌的内涵出发,试图从手机界面设计的现状中分析手机界面品牌化的必要性,并总结出手机界面的品牌化发展是需要一个较长时间的持续刺激的过程的。

The Development of Branding on the Interface of Cell Phone

The interface of cell phone as the media of the user communicate and exchange with the cell phone,the quality of its design is directly related to user’s impression of the cell phone and even the brand of cell phone,a good interface of cell phone can enable user to form a more realistic understanding of the brand.This article start from the connotation of brand and interface of the cell phone,attempt to analyze the necessity of the branding on the interface of cell phone from the current situation of design on the interface of cell phone,and summarize that it takes time to develop the branding on the interface of cell phone.