| “山寨产品”设计的发展前景研究 |
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| 引用本文： | 程智力,穆波.“山寨产品”设计的发展前景研究[J].数码设计:surface,2010(12):190-192. |
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| 作者姓名： | 程智力 穆波 |
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| 作者单位： | 武汉工程大学 |
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| 摘 要： | 文章从"山寨企业"的品牌化之路着手,分析了各个层面相关者如何应对"山寨产品"涉及到的法律法规问题,并如何规范、扶持与引导"山寨企业"发挥积极效应,为"山寨产品"设计指明了发展的方向。
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| 关 键 词： | 山寨文化 山寨产品 品牌化 规范 |
Research on the Development and the Prospects of Shan Zhai Product Design |
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| Authors: | CHENG Zhili MU Bo |
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| Affiliation: | CHENG Zhili MU Bo |
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| Abstract: | The thesis analyzes the various aspects of stakeholders on how to deal with the laws and regulations which involve "Shan Zhai Product" from the "Shan Zhai enterprise" branding way.And clarifies how to standardize and support and guide "Shan Zhai enterprise" to display positive effects,also indicates the development direction of "Shan Zhai" product design. |
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| Keywords: | Shan Zhai culture Shan Zhai product branding regulation |
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