书籍的情感化设计方法探究

"情感化设计"的名词最早是在产品设计领域产生,由美国唐纳德·A·诺曼教授提出,他撰写了《情感化设计》一书,提出设计要抓住消费者心理,并将情感化设计分为本能水平的设计、行为水平的设计和反思水平的设计三种层面。文章意在探究情感化设计在书籍设计中的应用并总结一些具体设计方法。

Methods of Book Emotional Design

"Emotional design"was born in product design by Curt Coffman,the American professor.He wrote a book "Emotional design",said design must catch the consumers’ emotion,and he said emotional design is make up of three layers which are the instinctive level design,the behavioral level design and the reflective level design.The thesis explores the activities of emotional design in book design and summarizes the specific methods.