新时期户外广告的创新创异

在当今数字化、信息化时代,户外广告正适时地突破原有条框的束缚,朝耳目一新的创意阶段迈进。对新型媒介的不断开拓,对设计观念的不断转变,对策略方法以及新科技的不断重视,所有一系列的变化都在向人们展示户外广告这一传统广告媒体在新形势下的新优势。

Innovation of Outdoor Advertising in New Era

In the digital and information era,outdoor advertising is breaking up the old pattern,entering a new stage of creation.Developing new media unceasingly,changing the concept of design unceasingly,emphasizing strategy method and new technique,these kinds of innovation are all expressing the new advantages of outdoor advertising which has been traditional advertising media.