当代广告视觉媒体整合艺术探析

信息传播手段多元化的今天,视觉传播已成为广告宣传的主要方向。不同的视觉媒体有不同的特色及功能,广告主需要根据各媒体的特征,将单一媒体优势最大化,并进行不同媒体的整合利用来完成多角度和高覆盖率的宣传。广告制作不一定是艺术创作,但却是一门艺术,让人深思,回味无穷。

Analysis of the Integrated Art of the Contemporary Visual Advertising Media

Nowadays,with various meanings of information dissemination,visual dissemination has become main direction of advertising.Different visual media has different qualities and functions,advertising is to maximize advantage of every single media,and integrate them to accomplish a more comprehensive publicity.Advertising creation might not be an art creation,but it is a thoughtprovoking art.