| 创意产业背景下浙江省高校广告学专业定位研究 |
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| 引用本文： | 刘洁,张姮. 创意产业背景下浙江省高校广告学专业定位研究[J]. 数码设计:surface, 2010, 0(9): 149-151 |
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| 作者姓名： | 刘洁 张姮 |
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| 作者单位： | 浙江理工大学 |
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| 基金项目： | 浙江省教育厅科研项目,项目编号:Y200806016 |
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| 摘 要： | 立足于自身实际,发挥所在院校自身优势,结合地方广告人才需求特点,进行细分定位,制定适合本地经济发展需要的新型广告人才培养方案,是大多数院校广告专业球的良好生存、发展空间首先必须解决的问题。本文将从创意产业背景下思考一般院校广告学专业如何通过细分定位策略凸显专业特色,打响专业品牌的问题。
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| 关 键 词： | 创意产业 广告专业 定位 |
Research on Advertising Position under the Creative Industries in Zhejiang |
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| LIU Jie,ZHANG. Research on Advertising Position under the Creative Industries in Zhejiang[J]. surface, 2010, 0(9): 149-151 |
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| Authors: | LIU Jie ZHANG |
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| Abstract: | based on its own reality,where the institutions to play their own advantages,combined with the characteristics of local advertising demand for talented people to carry out sub-location,suitable for local economic development needs to develop new advertising talent training program,the majority of the institutions to seek a good advertising professional survival,development space must first be resolved.This article will present the context of turbulent thinking and creative industries in general colleges advertising professionals how to highlight the professional characteristics of sub-positioning strategy,devising a professional brand. |
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| Keywords: | creative industries advertising position |
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