对中国广告创意未来发展方向的思考

本文试图从中国传统文化对中国消费者的影响所产生的价值取向,所追求的思想境界,以及中国传统价值观念和审美思想,思考中国传统文化对中国广告创意未来发展方向:注重亲情伦理,崇尚礼节;植根于民族土壤,活用中国传统元素。

The Thinking about Development of Advertising Creativity in China

From the value orientation led by the effect which Chinese traditional culture has on Chinese consumers,the mind,the traditional Chinese values and ideas,the article tries to reflect on how Chinese traditional culture influences the future development of advertising creativity in China, emphasizing on emotional attachment and courtesy in traditional Chinese elements.