招贴设计“硬要素”与“软要素”的解析与构建

一张优秀的招贴设计,包含了"硬要素"即具象要素与"软要素"即抽象要素之间和谐构建的关系,解析其视觉语言对于探索招贴的视觉语义具有重要意义。文章着重从以下三方面来解析招贴的视觉语言:1.招贴设计的"硬要素"解析并探索其基础性作用;2.招贴设计的"软要素"分析并研究其主观能动性拓展;3.招贴设计"硬要素"与"软要素"的和谐处理并构建其整合的视觉语义,打造"形神兼备"的优秀招贴设计作品。

Analysis and Construction of "Hard Elements" and "Soft Elements" in Poster Design

An excellent poster design include the harmony relationship of "hard elements" that concrete elements and "soft elements" that abstract elements.It is important to analyze visual language of poster for exploration poster’s visual semantic.Here are three aspects in this paper to analyze:1.To analyze poster’s "hard elements" and to explore its fundamental role;2.To analyze poster’s "soft elements" and to study its initiative of expanding;3. Harmoniously construct poster’s "hard elements" and "soft elements" integration process and build their visual semantics,to create the "vivid" and best poster design work.