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基于混合推荐技术的推荐模型
引用本文:张驰,陈刚,王慧敏. 基于混合推荐技术的推荐模型[J]. 计算机工程, 2010, 36(22): 248-250
作者姓名:张驰  陈刚  王慧敏
作者单位:(上海交通大学现代远程教育研究中心,上海 200030)
基金项目:国家"十一五"科技支撑计划基金资助项目
摘    要:针对当前推荐技术普遍存在的产品内容分析难度大、用户评价信息稀疏和新用户推荐等问题,基于协同过滤技术,引入人口统计信息分析技术,提出一种混合推荐技术,并在Web资源系统中实现一个推荐模型实例。实验结果表明,应用该技术不但能够解决上述问题,相较传统的推荐技术,还能有效提高推荐质量。

关 键 词:混合推荐技术  用户聚类  协同过滤  个性化资源推荐

Recommendation Model Based on Blending Recommendation Technology
ZHANG Chi,CHEN Gang,WANG Hui-min. Recommendation Model Based on Blending Recommendation Technology[J]. Computer Engineering, 2010, 36(22): 248-250
Authors:ZHANG Chi  CHEN Gang  WANG Hui-min
Affiliation:(Distance Learning Center, Shanghai Jiaotong University, Shanghai 200030, China)
Abstract:Aiming at the common problems including difficulties in product content analysis, low density in customer scores and new customer recommendation, existing in recommendation technologies today, this paper designs a blending recommendation technology which employs demography analysis technology based on cooperating filtering technology, and implements a recommendation model instance in a Web resource system. Experimental results indicate that this technology can solve the problems mentioned before, and efficiently improve recommendation quality comparing to the traditional technologies.
Keywords:blending recommendation technology  customer clustering  cooperating filtering  individualized resource recommendation
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