浅谈服务型企业的可持续发展道路

市场经济迅速发展，世界经济一体化趋势不断加强，使服务型行业的地位和作用日益明显。全球经济形势变幻莫测，但复苏势头依然强劲，随着市场竞争日益加剧，当今企业，尤其是服务型企业，无不把服务作为商战制胜的法宝，于是企业间大打服务营销战。针对目前经济形势，服务型企业在树立差异化的品牌形象的同时，必须更加积极地争取人才和客户，并努力为人才和客户创造价值，在服务上不断创新，才能提升竞争优势，实现企业的可持续发展。

On Sustainable Development of Service-oriented Enterprise Road

The rapid development of the market economy and the increasing trend of global economic integration, the status and function of service industry is increasingly clear. As the deepening global economic crisis, increased competition in the market, today＇s businesses, especial y service enterpris-es, al winning as an effective weapon of war service, so enterprises competing on services marketing. In response to the current economic situation, the ser-vice-oriented enterprise establish a differentiated brand image at the same time, must be more active in the fight for talent and customers, and to strive to create value for talent and customers, service innovation, competitive advantage and realize sustainable development of enterprises.