时尚买手,等待点燃的星星之火

在中国内地城市,"时尚买手"虽还比较鲜见,但对于中国的服装行业来说,买手模式的经营思想正在国内悄然升起,尤其在服装制作生产密集的长江三角洲及珠江三角洲地带,且越来越活跃。然而,"国内服饰企业目前只算得上是熟悉买手这一个新的职业,但是对买手的具体工作职能并不太清楚。"国内服装品牌买手理论的重要创始人和实践者之一王士如根据自己多年的观察认为,国外的买手是服装界非常重要的发展动力,而中国的买手更像是服装界可有可无的点缀。买手究竟是噱头,还是一个能促进产业格局健康发展的新生力量?中国的买手现状又是如何呢?

Fashion Buyers,a Spark Waiting for Being Ignited

In the Chinese mainland cities, fashion buyers are still relatively uncommon, but for China’s apparel industry, ideas of the business mode of buyers are quietly rising, especially in intensive apparel industry in the Yangtze River Delta and Pearl River Delta. However, "domestic apparel enterprises just begin to be familiar with the buyers as a new job occupation, but the specific functions of the buyers are not found", one of the important founders and practitioners of domestic clothing brand buyers theory, Wang Shiru said, based on his many years’ observation, he believes that Buyers system is a very important power to push the development of the fashion industry in foreign countries, while buyers in China are more like the accessories in fashion industry .Buyers whether it is a gimmick, or one can become the new force to promote the healthy development of the industrial pattern? What is the current situation of Chinese buyers?