| Abstract: | Contrary to common understanding, the US government's policy of “urban renewal” was conceived as an alternative policy to slum clearance. Bitterly opposed to public housing, conservative housing‐industry trade associations sought a way to reform the urban redevelopment formula of clearance and public housing established in the Housing Act of 1949. In the early 1950s, the industry groups seized on citizens' neighborhood fix‐up efforts, particularly the Baltimore Plan, to conduct a national campaign to popularize code enforcement, rehabilitation, and private low‐cost housing development as methods to restore and stabilize city neighborhoods. At conferences organized by House and Home magazine and in the President's Advisory Committee on Government Housing Policies and Programs, the housing industry associations fashioned policies, now named “urban renewal,” which were codified in the Housing Act of 1954. But private industry's venture in urban policymaking failed in implementation. Home builders proved reluctant to participate in the new programs, public housing hung on, and hundreds of thousands of homes fell to the wrecking ball. As urban renewal became synonymous with slum clearance, neighborhoods continued to decline. In the end, ironically, housing rehabilitation reemerged as a populist tool for reviving the inner city. |
