Development of a Cloud Trust Label: A Delphi Approach

The purpose of this research is to identify the potential information components of an online, real-time trust label, which is proposed as a communication mechanism to encourage trust in cloud service providers and cloud computing products. An online Delphi process was used with 28 cloud computing experts (including vendors, software providers, and legal and business representatives). The proposed label contains 81 information components, covering the cloud service provider (e.g. physical location, legal jurisdiction), the cloud service itself (e.g. data location, security, backup, certification), and a historical service-level summary (e.g. uptime data, support response times). The potential benefits of such a label to encourage trustworthiness perceptions and trust behaviors in the cloud computing environment are explored. Limitations of the study are highlighted, and further research studies are suggested to test the concept of the label and to refine the components of the label itself.