饮料行业市场竞争分析

<正> 饮料厂商实力比较 从目前来看,垄断我国整个饮料行业的主要为4大厂商,即可口可乐公司、百事公司、统一集团和顶新集团。可口可乐依然为饮料市场的巨头,但在整个饮料市场中的份额地位以每年3％、8％、10％的速度递减;百事同样面临着市场地位的下降,以每年1％、6％、10％的速度递减;统一集团和顶新集团则是两个上升饮料厂商,两大饮料集团每年以大于50％的速度在成长,统一以每年50％、63％、63％的速度递增,顶新则以每年16％、57％、63％的递增速度成长。 可口可乐公司生产的饮品主要以可

Analysis of Beverage Market

Now, domestic beverage market basically munopolized by four magnates: Pepsi-Cola, Coca-Cola, Uni-president. Tinghsin whose market positions are changing. As new company. Uni-president, Tinghsin has been continuously developed for several years and been powerful competitor of old Pepsi-Cola, Coca-Cola, although they still rule carbonated drink market. Centralized competition has been the main form, but different types of beverage has unlike monopolizing level, carbonated and tea drink markets are controlled under oligopoly.